When it comes to digital marketing, brands are always after high traffic and fast conversions. People come to search engines for information, and the website that will provide the most valuable insights would definitely earn more traffic. This is the reason why you should always ensure that your site has updated and well-written content. Whatever is written on the pages of a website is the most important factor in improving SEO. Here are the dos and don’ts that you might need to ponder on as you create your content:
Do: Make sure everything’s related.
Don’t: Add fluff.
An article shouldn’t have sentences and paragraphs that are obviously added to make it look lengthy. Not only it’s painful to read, it would also make your readers close the tab and find other more valuable articles online. Truth be told, fluff is common on the web. This is why availing of content writing services are sometimes a necessity, especially for big companies. How does one avoid fluff though? Making sure that each sentence serves a purpose and doesn’t repeat ideas that have already been mentioned is the best preventive measure against that content dilemma.
Do: Use keywords wisely.
Don’t: Spam keywords.
The keywords, the words or phrases that are optimized to let the user find your site, should be used with caution. Keywords are very powerful when used properly, but can also cause problems when overused. They should not sound forced or unnatural all across the content. Experts who offer content writing services are trained in the proper use of both long- and short-tail keywords.
Do: Make it understandable.
Don’t: Make it too technical.
The main goal in getting content writing services is to make sure that articles are geared towards the regulars who will patronize and support the company’s products. For instance, the site offers local roofing services. The potential clients wouldn’t want to know roofs are made, and are probably not interested in the chemicals involved in creating superior quality roofing. Rather, you just have to focus on the services you offer, as well as the benefits and advantages of acquiring better roofing materials. This should be informative, while sounding appealing to the audience.
Do: Make it relatable.
Don’t: Include unnecessary information.
According to recent studies, most internet users would simply spend an average of 10 seconds reading a certain page. If it doesn’t look enticing enough, they are likely to close the window and search for another website. Since potential clients will be browsing your site’s content, it should be easy for them to read and obtain information that they can apply in their life. It must also be updated for certain events. For instance, include why your product is the best Christmas present idea, or why they should purchase your product for Valentine’s Day.
Do: Communicate the brand to the users.
Don’t: Put other brands in bad light.
Make sure that the vision, mission, and goals of the brand are incorporated in all the content. This might be easily overlooked by a lot of writers, but it’s actually crucial. The website acts as the virtual store, and is a representation of the company online. Articles should be written for the brand’s target market, and should not aim to attack the image of competitors. Your readers are definitely not interested in brand wars.
Whether you’re running a startup company, a huge firm, or a service-oriented business, investing in content writing services should always be a top priority. By keeping up with all the search engine updates, and more importantly, by creating useful, meaningful, and thought-provoking content, your site would definitely bring you success.